Mind the Gap Reviews
In reading "Driven" and "Made to Stick" I was in an incredibly interesting idea. It's called Information Gap Theory. Dr. George Lowenstien wrote an article about him in 1994 and it works like this: if we have something new that is not caused by our previous knowledge, an information gap was formed encounter. If you have a manufacturer, designer and communicator, you understand how to use this gap will be great rewards. Before I tell you how to put them into practice, we explore the gapwith a story. Let's say you're a pentagon, and your world, your all of your experience, everything you know everything you think, and pentagons. Then one day you come across in a hexagon. A hexagon is not very different from anything you've seen such a small space in your information and forms. This gap is easy to solve, said the hexagon as a pentagon with six pages. Quickly close the gap of information and move on. Next we come to a polygon.This polygon is so different from anything you've ever seen, before there was a huge gap information is created, and there is a problem: if the information gap is large, creates the fear and the people, I mean, pentagons, lose the desire to engage the gap and not with the new product or service, I mean polygon. Are you either ignore or run in the opposite direction as quickly as possible. Then he had a point. It's like a pentagon, but has a nice, continuous, smooth curve, and not least…
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